虽然许多企业已经看到新闻软文的重要作用， 但真正把新闻当作企业营销的一种手段还不多，作为企业与消费者的一种良好的沟通手段，货源商如何利用新闻类软文推广网店？
1、新闻软文的主体是货源商或者网店，是货源商在自身的角度进行策划的;
2、新闻软文的目的是有利于货源商的某项要求，不达目的的新闻对货源商没有意义;
3、新闻软文是以媒体的立场客观、公正地进行报道，用事实造成新闻现象和新闻效应;
4、必须确保每一次软文营销都为品牌作了加法，有利于货源影响力的不断提升和企业自身的可持续发展。
网店|货源商利用新闻类软文营销要点：
一 善于抓住新闻亮点
新闻类的软文营销切入口需要一个当前比较热门的新闻话题，这个话题是目前很多网民所关注的话题，比最近的日本地震事件，核辐射时间，团购网站大战事件等等。最近笔者曾今结合团购网站给一位竞拍网站写了一篇《团购网站陷阱重重 竞拍网站逐渐走俏》软文，根据用户对网站的关注度的情况来看，效果还是不错的。新闻类软文也可以根据企业自身的新产品新上线，公司领导人物动态，企业的一些推广促销活动来展开。
二 新闻的价值表现在标题上
一是让企业或网站的名字包含在标题中，这样在网络进行二次传播的时候对企业或网站的品牌推广具有至关重要的作用，比如笔者写的《****进军团购领域》，经过门户网站发表以后，很多新闻门户网站相继转载，客户效果反映很好; 二是让标题含有新闻价值，能抓住用户的眼球，吸引用户对内容产生阅读兴趣。
三 营销需要反复炒作
很多网店推广货源或者网店认为在几大门户发1-2次软文，认为没有效果就坚持不再投放，其实软文营销是一个长期、持续的营销活动，需要坚持几个月甚至更长时间，通过不断反复的炒作，就会让企业的品牌升入人性，引发消费者关注，从而产生购买行为。
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